Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Interactive spending will climb 9.2%, to $51.5 billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

OCTOBER 1, 2014

Also in 2009, direct-to-consumer marketing spending for the pharmaceutical industry dropped for the first time since the late 1990s -- from $5 billion in 2007 to $ 4.5 This was largely due to the 2008 financial collapse and resulting economic slowdown. 2011 - Present: Direct-to-Consumer Continues.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

APRIL 24, 2013

At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Today, we’re excited to share the 2013 State of Inbound Marketing Report. For the love of marketing, Mike Volpe.' Tweet This ).

Marketing Report 28

Marketing Report Cost per Lead Enterprise Management Planning 28

Engagio

OCTOBER 13, 2020

Marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Adobe Experience Cloud Blog

JUNE 24, 2013

Marketing can’t get away with not being accountable (fortunately CMOs can prove impact). The 2008 recession permanently altered how companies think about measurement. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. But today the growth in mobile computing is unprecedented.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48