Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing. There were two big changes to lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Hubspot

APRIL 8, 2013

Client renewal rates soared from 37% in 2011 to 83% in 2012, client spend increased 91%, and revenues doubled, a feat they are on track to accomplish again in 2013. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Online Marketing Institute

NOVEMBER 1, 2010

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. ufuk Says: December 3rd, 2008 at 1:11 am I would like to advise if you need your website increase traffic.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

DECEMBER 16, 2014

Lesson Learned #3: Inbound email marketing can also generate new leads. November 2008 was a blowout lead gen month. Lesson Learned #4: More content, more leads. How to Generate Leads with HubSpot ). Phase 3 (2010-2011): Email Automation and Testing. Instead of one offer per month, we created TWO.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Martech

FEBRUARY 25, 2022

Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Toronto-based Maropost was founded in 2011 and has more than 270 Employees. Target customers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120