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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Resources

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

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Are You Growing Enough Voices

Convince & Convert

RSS subscriptions are up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. Visits are up.

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. All rights reserved.

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The More Things Change, The More Things Change

Convince & Convert

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.