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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. Client counts are reported only for 2008 through mid 2011. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in January 2008. What was your "Aha" moment in 2009? Read on to get their insights. MarketingSherpa. Seamus Walsh's Tip.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Pardot : another pretty powerful product; see my blog review from December 2008. I did publish a real review in July 2009.]

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.