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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator. Customer feedback/dialogue.

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Would You Try It With a Fox?

Convince & Convert

Will you embrace Twitter if I can show you ROI? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? I can recite that book by heart. How can I help you? Why are you being soooo stubborn? You Just Might Like It Sam I Am.

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3 Marketing Lessons From Charles Darwin

Hubspot

We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. There is an increasing amount of resistance from being spammed by irrelevant marketing messages and gobbledygook. Companies spent 17% less on trade shows in 2009 verses 2008 4.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

He said that the reality is, their best customers are those that can do some of it themselves. If they can assist them initially, they’ll appreciate it and turn to the when they need more help. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Nobody appreciates keyword spam on the social Web. You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? GREAT INFO!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. If Facebook can address those issues satisfactory it would be great.