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Is Social Media Really Living Up to Expectations?

markempa

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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Is Social Media Really Living Up to Expectations?

markempa

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change?

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob.