Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors.

PR 100

PR Social Media Tools Media 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

markempa

JULY 5, 2007

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Sprout Social

AUGUST 27, 2020

However, depending on the nature and scale of the issue that’s being called out, you’ll need to involve your public relations team, your boss and your legal team. That’s why getting your legal and PR teams involved quickly is essential. Social media managers may be able to address some comments on their own.

Brand Identity 132

Brand Identity Branding Paid Search Agency Transparency 132

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Planning Buzz 40