Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues. social marketing.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 11, 2007

For example, note Cisco general counsel Mark Chandler’s statement “The action we’ve taken is about protecting our brand.” (“Cisco, Claiming Ownership of ‘iPhone,’ Sues Apple”, The New York Times ), January 11, 2007, page C13). Actually, this point has now been made so often in the media that it’s probably not even worth arguing here anymore.

Marketing Management 120

Marketing Management Multi-Channel Marketing Proposals Organic Leads 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). Media owners will naturally want to share in the value created by their advertisers’ relationships.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

FEBRUARY 21, 2007

This in itself is good, since it means they are controlling the story rather than leaving the media to dig around for more horror tales. I survived nine hours on the tarmac on JetBlue flight 1099, February 14, 2007.” Like other well-regarded brands facing a crisis, they’ve responded forcefully. On second thought, maybe not.)

Marketing Management 120

Marketing Management Mobile Advertising Public Relations Sample 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. billion since 2000. Campaigns can execute as batch processes or events triggered by database stored procedures.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

APRIL 5, 2010

I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. Today, it basically generates reports that suggest better media allocations and advertising contents. So maybe the criticism isn’t particularly new.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120