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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The company was acquired by an Italian cement maker in 2007 for $15 million. So whether you’re a b2b seller or a buyer researching vendors through social signals, the best site to use between FYIndOut.com and ChoiceVendor is…both! Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

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How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Let’s say we implement a customer self-service portal as a way to reduce support costs. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year. Profit margin.

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