Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. So, on balance, more options is good news. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

Pardot was spun off about two years ago and launched its product at the end of 2007. The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer. It recently signed its 100th client.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

DECEMBER 29, 2009

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Salesforce.com, the vendor has a standard integration for SugarCRM. (See LoopFuse was founded in 2007 although it was largely in stealth mode through early 2009. Apparently this is a very common omission.)

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Webbiquity

JULY 19, 2010

The company was acquired by an Italian cement maker in 2007 for $15 million. GetApp.com is more like (though more broadly based than) SaleForce.com’s AppXchange or the recently launched Google App Marketplace than a general b2b marketplace. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Profit margin. Net profit. ROI ((net profit – cost )/ cost ).

ROI 50

ROI Paid Content Social Marketing Webcast 50