Paul Gillin

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Unfair Rap on Gates

Paul Gillin

Bill Gates at the World Economic Forum ,2007. He said he planned to give away most of the money eventually and that he was in the best possible place to generate the maximum amount of wealth for that purpose While the Gates Foundation didn’t have a name at the time, it was clearly a goal in his mind. Photo credit: Wikipedia).

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The Changing Rules of B2B Marketing

Paul Gillin

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Those sales are generated by the affinity that the staff has developed with these key corporate customers. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free.

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How to Calculate Social Marketing ROI

Paul Gillin

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Profit margin. Net profit.

ROI 50