Biznology

DECEMBER 28, 2016

25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. in 2014, an increase of 15% since 2007.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. And this impacts their perception of your brand across each stage and touchpoint of the customer journey. On the flip side, only 8% are opened. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. But the fundamental approach has not changed.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Webbiquity

JANUARY 5, 2016

Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. How to Use Content Marketing in the 7 Touchpoints of Buyer Experience by Kruse Control. This infographic from One Spot suggests how content marketers can address time, distribution, and other challenges.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60