differences 
Writing on the Web
MARCH 6, 2013
I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.
Writing on the Web
AUGUST 5, 2011
This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do. What sealed the deal? The testimonials from other subscribers.
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Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. On a blog, it’s easier to do since it’s a personal communication tool.
Writing on the Web
JANUARY 12, 2011
I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Here’s what Loehr says: “Our stories may or may not conform to the real world.
Writing on the Web
JULY 28, 2010
Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do, or on the same court surfaces. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. My foot is narrow and bony.
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