Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. search marketing. I’m being arbitrary but let's date it from 1998 to 2007. social marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested.
Customer Experience Matrix
JULY 22, 2010
Email marketing is another obvious adjacent space. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The potential margins from marketing automation probably look relatively attractive to email vendors. These used proprietary, non-SQL database engines.
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Customer Experience Matrix
DECEMBER 12, 2007
I’m at the National Center for Database Marketing Conference this week. Products that sold two installations over the past three years might have added another six in 2007. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics.
Directive Agency
MARCH 27, 2017
The New Rules of Marketing & PR by David Meerman Scott. David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time.
Customer Experience Matrix
FEBRUARY 25, 2010
It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
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