Customer Experience Matrix
SEPTEMBER 9, 2009
Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. search marketing. I’m being arbitrary but let's date it from 1998 to 2007. social marketing.
Customer Experience Matrix
FEBRUARY 25, 2010
It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
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