SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Are you ready? Let’s begin! Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Future of Media Report 2007. Trend map 2007+. December 2007 (17).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. White Papers. Content Management. In fall 2007, we set about trying to find out. They were distributed fairly evenly by company size and across industry, education and government sectors. KMWorld Magazine. Subscribe to KMWorld. Buyers Guide.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud". White Papers. Interactive Instructional Content for Engineers. ► 2007. (19). What I learned about learning in 2007?

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. The content does not have to be flashy, just relevant.) Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120