Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Display Ads & DoubleClick. In 2013, Google released their display ad network called AdSense.

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Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . A brief history of programmatic digital advertising.

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Paid Content Advertisements Advertising Mobile Advertising 52

PureB2B

MARCH 28, 2017

In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. In 1995, email marketing began and flourished, and when Apple released the first iPhone in 2007, users became even more tightly connected to their mobile devices. Optimized Marketing Channels.

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Goolara

JUNE 14, 2017

We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. Predicting the future is always a tricky matter, and things you feel so sure about can turn out to be so wrong. Email marketing was catching on, but so was its evil twin: spam. Will it still exist? The Internet of Things.

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Phishing CAN-SPAM Email Marketing Telemarketing 49

Vidyard

OCTOBER 19, 2016

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. We believe in the power of online video, but where did online video begin?

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