The ROI Guy

JANUARY 10, 2011

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Is Return on Customer (ROC) a good business value.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Is Return on Customer (ROC) a good business value. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool helps customers model this complexity and compare TCO categories, considering both near and long term costs across multiple UC solutions, and providing a vital tool for buyers to make well-informed value-based purchase decisions.&# Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Do you deliver more Customer Bottom-line Impact th. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

These value-exchange patterns are different based on your customer types, the problems you help address, and the role your organization plays in solving them." Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. according to Forrester. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". IT publisher Ziff Davis Enterprise (ZDE) indicates similarly that white papers are used frequently in buying decisions, used by 84.1% of IT buyers, consuming an average of 3.2

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Without customers, you dont have a business.&#

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Do you deliver more Customer Bottom-line Impact th. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. ► September (18) Tech Media Publishers looking more Like Interactiv. Do you deliver more Customer Bottom-line Impact th. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100