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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

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Does it matter if you work for a CMO or VP of Marketing?

Adobe Experience Cloud Blog

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. I did not read the article at the time, but did stumble upon it about a year ago. Here at Marketo, Jon was named one of the Top 10 CMOs by the CMO Institute.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. 4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. Divulge interesting (and new) information to your consumer or B2B audience. It must also tell a story and answer a question that B2B or consumer marketers in your industry seek the answer to.

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Tell us a little bit about how you got into B2B marketing and what you like most about it. He is currently Global Director of Integrated Marketing for BearingPoint.