Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising
Golden Spiral
AUGUST 4, 2022
According to an Axway study of 5,074 people, transparency is important: 9 out of 10 Internet users want to know the specific data that companies have collected about them. 85% of people are concerned that their online data may not be secure; a mere 37% feel that companies are transparent about the ways they use data online.
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