Customer Experience Matrix

DECEMBER 3, 2008

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Adwords 20

Adwords Paid Content SEM Google 20

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Active Conversion is offered as a service with prices based primarily on Web traffic.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

OCTOBER 22, 2009

The lowest-priced full version costs $1,500 per month and includes up to 25,000 names, 75 users, and 125,000 monthly emails. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Tags: multi-channel marketing demand generation marketing automation crm software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

WebMarketCentral

FEBRUARY 4, 2008

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. In addition to this, product pages also help buyers find relevant pricing information, delivery costs, warranty and/or return policies and a whole lot more.

Design 20

Design Marketing Websites SEM Best Practices 20

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20