B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
markempa
MAY 13, 2007
If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran. The soution?"
Let's personalize your content