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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. No need to test all new tech, as the flow of new tool is constant. Shocking statistics.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. People are sharing photos, ideas, writings and video. Read the fine print.

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14 Things I Think I Think About Social Media

Convince & Convert

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. I don’t believe Twitter and Facebook will always dominate. Stelzner on Vimeo.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

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Colleges and Universities Lead the Way with Social Media Adoption

Hubspot

Social media is not just some fun tool that everyone is using these days. A recent study from the University of Massachusetts Dartmouth found some statistics that reflect excellently on how college and universities are using social media. 84% are using Twitter. How Higher Education is Leading the Way. 86% are using YouTube.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). The tools of social media always change.