The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 6, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Is Marketing Too Busy?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , Executive Assessment Tools , Frugalnomics , harte-hanks , Marketing budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Marketing Budget 40

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The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009 Sales Enablement: Measuring its Impact. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 5, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? The End of Marketing as We Know It: Overcoming Buy.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Drive Budget Planning with the “IT Hierarchy of Ne. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Is Marketing Too Busy? Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40