13-ways-agile-content-marketing-benefits-b2b-enterprises 
Valasys
OCTOBER 7, 2019
B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. The crucial question that follows though is how to blend agile concepts & ideas to optimize.
Valasys
JULY 15, 2020
Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.
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Valasys
JULY 14, 2020
Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. Read more on How Retention Marketing Paves the Way to Business Growth.
Valasys
NOVEMBER 21, 2019
The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.
Valasys
DECEMBER 23, 2019
The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.
Valasys
FEBRUARY 24, 2020
Content marketing is the strategy to make your content shine. Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.
Valasys
NOVEMBER 8, 2019
Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? In an experience-economy driven by knowledge, marketers need to understand what interests their audiences to optimize users’ experiences & drive more leads to conversions.
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