Writing on the Web

SEPTEMBER 1, 2010

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional.

Content Marketing 145

Content Marketing Trigger Marketing Digg Content 145

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers.

Trigger Marketing 143

Trigger Marketing Digg Content Buzz 143

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Instead, they could have edited out a few words to make it a little calmer, in my opinion. But since they are a standardized service, they don’t do any editing or make suggestions.

Work Management 138

Work Management Marketing Management Service Content Marketing 138

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. While “real life&# connections put you face-to-face with people you know, publishing content on the web connects you distantly with people you don’t know. You get a chance to poke the brains of strangers within a certain niche.

Godaddy 152

Godaddy Digg CAN-SPAM Buzz 152