3 Key Tips to Effective B2B Email Marketing
Tomorrow People
NOVEMBER 30, 2011
What’s the problem with b2b email marketing? Let’s start with some statistics: the number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014. In 2010, the typical corporate user was found to send and receive about 110 messages daily. Roughly 18% of emails received is spam , comprising both actual spam and “graymail” (i.e. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radica
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