The Point

JULY 28, 2009

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re perceived to be the shortest route [.]. Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing

SEM 116

SEM Landing Pages Demand Generation Search Engine Marketing 116

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.]. Tags: B2B Marketing Demand Generation E-mail direct marketing lead generation b2b demand generation b2b lead generation email design email marketing webinar invit

Webinar Metrics 109

Webinar Metrics Demand Generation Deliverability Lead Generation 109

The Point

JULY 15, 2009

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepeneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B [.]. Tags: B2B Marketing Blogs Social Media b2b marketing blogs.

B2B Marketing 100

B2B Marketing Resources B2B Tagging 100