SnapApp

FEBRUARY 3, 2012

Considering the fact that 22.5% of time spent on the Internet is on social media sites, it is surprising to believe that less than 60% of Fortune 500 companies have Facebook pages. What companies don't realize though, is that effort spent in social media can bring unexpected results for their organization. This holds especially true in the world of magazine publishing where social media networking sites become a digital expansion of the print magazine's credo - to bring like-minded people togeth

Social Media 48

Social Media Media Custom Publishing Social Networks 48

SnapApp

FEBRUARY 2, 2012

Major brands are beginning to use Instagram, the mobile photo-sharing app that has gone well beyond stylized photos of brunch to become a bona fide social media hit. Since its launch in October 2010, the Apple-only service is home to 15 million users and more than 400 million uploaded photos. The company recently announced its plans for an Android release, which means growth will only continue.

Brand Identity 48

Brand Identity Branding Tagging Aggregators 48

SnapApp

JANUARY 31, 2012

Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. To enter the sweepstakes, fans had to complete a form where they also had the option to sign up to receive Eagles news via email or text alert. The campaign ran on the CSN Philadelphia Facebook page and website, as well as the Eagles official site.

Facebook 48

Facebook Lead Gen Opt-in Newsletter 48

SnapApp

JANUARY 30, 2012

For brands, online sweepstakes are powerful and cost-effective vehicles for building relationships with customers. Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. As one example, baby product retailer Magic Beans generated more than 100,000 leads in a month.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

SnapApp

FEBRUARY 1, 2012

The undisputed king of social media, Facebook is the second most visited site on the web -- behind only Google. This potential free access to millions of buyers makes Facebook a central part of your social marketing plan. As Facebook has expanded and grown more complex, it has become progressively easier to get confused by the different methods and modalities of your Facebook presence.

Facebook 48

Facebook SMS Marketing & Strategy CAN-SPAM 48