Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Paul Gillin

Trending Sources

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Improve forecasting effectiveness. Content.

Media 56

Live Blog: How to Make Collaboration Cook

Paul Gillin

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Speakers at Lotusphere today offered tips on rolling out collaboration platforms to employees who aren’t accustomed to the concept.

IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. Sandy Carter, IBM.

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

When it comes to innovation, everyone wants to know what the leaders are doing, and you won’t find many firms with a better innovation track record than Minnesota Mining & Manufacturing (3M). At Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly. Time to Market.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

SEO 144

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.  In any interview, you normally have to try to convince people that you know what you know.  In a blog, you can SHOW them. They’ll do it.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. What are you selling? What is unique about it?

Why Your Content Will Never Be Good Enough

Digital B2B Marketing

Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Your content may have been good when it was created, but now it’s merely average.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

9 Questions You Need to Ask When Developing Buyer Personas

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. Before you spend time and money on research to help define your personas, ask yourself these questions about your target audience. To Google?

4 Reasons For B2B Marketers To Explore Pinterest

Social Media B2B

Pinterest has made a big splash on the social media scene, by quickly earning passionate users who log multiple hours per day on the site. Pinterest saw a 4,000% increase in site traffic from June to December of last year, and many consumer-facing and female-centric brands are already using it well. Here are four reasons B2B should start to look into using Pinterest. 1. SEO value of inbound links.

FAQ 56

Learning From Big Social Media Blunders

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Advertising Age  just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Dropping the “F” Bomb. Kenneth Cole and the Arab Spring.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Have you become a STOP SOPA lemming?

grow - Practical Marketing Solutions

The current controversy over the Stop Online Piracy Act ( SOPA ), also known as U.S. House Bill 3261, is highly disturbing on several levels, and the actual bill might be the least of our worries, in the long-term. I am against piracy, but I’m also against this bill.  But here is something that is just as disturbing to me. Many people I know became “Stop SOPA” lemmings. And so on.

Top 10 Social Media Blogs to Follow in 2012

WindMill Networking

Social media has gone from being a pastime to a necessary component of any brand and business. To build up your stockpile of social media knowledge, you need to stay informed of the latest news and trends by reading the best blogs in the business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy! Recommended blog post:  10 Rules for Epic B2B Blogging. Thanks!

A Lesson from Microsoft: Control Your Own Destiny

NuSpark

It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. What is interesting, though, is Microsoft’s official explanation for ending its starring role.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

Notice the (Editor’s note) on each item. Shane Snow is a New York-based tech journalist and co-founder of  Contently.com , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. million monthly unique visitors.

Build 65

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services. In addition, Find New Customers worked with our client Keyedin Corp.

No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. I don’t want to downplay the amazing strides that have been made by the Googlebot.

SEO 44

Blogging and the fairness challenge

grow - Practical Marketing Solutions

A dear friend was recently lamenting that her blog had become nothing but blah, blah, blah. There was no commentary, discussion, or meaningful debate. But ironically, she said that it was not her style to “take a stand” on any issue. She would rather go with the flow. ”  But think about this … on the social web, the only distinct value you can deliver is your opinion.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Features. Background.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Just because a website visitor has downloaded your awesome ebook or registered for your informative webinar doesn't exactly mean he or she is ready to chat with one of your sales reps and jump right into a purchasing decision. Image Credit: Zazzle.com.

2 Recent Reports Show Mobile Ads And Apps Are Hot!

B2B Marketing Insider

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. Mobile Ad Revenue. Mobile App Usage.

Make the Short List by Connecting with Content

Savvy B2B Marketing

With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. For the latest research on content marketing, I encourage you to download the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute (CMI) and MarketingProfs (full disclosure: I helped author the report). Challenges.

List 41

Top Internet strategy, marketing and technology links for the week of January 14, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily).

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing and the War of Attrition

Junta 42

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. Poor execution. Bland storytelling. Lack of authenticity. Creating information that, simply put, is not helpful or engaging. The result.

Stats 40