B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
markempa
FEBRUARY 11, 2013
Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., in 2012, it had to start fresh – the company had no reputation to fall back on. Jenifer Lambert, Vice President of Sales and Marketing, TERRA, decided to use this opportunity to launch her sales efforts into the 21 st century.
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