Biznology

OCTOBER 11, 2010

Image by prettyflower via Flickr. by Aaron Kim. This is my final post on the skewed Web. In the early days of Web 2.0 awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be

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Curation Web 2.0 Digg Barriers 113

Biznology

OCTOBER 13, 2010

Image via Wikipedia. I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, "Mind the Gap." But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. And guess who is there to teach us that lesson today?

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Wikipedia Social Media Paid Search Agency Transparency 111

Biznology

OCTOBER 13, 2010

I have written in a few places this week about the move that Google announced as Marissa Mayer, their front facing VP of search products, was leaving that position and taking over Google's location and local services activities. There has been widespread speculation about what this move means including many who feel that this was a demotion of sorts.

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Biznology

OCTOBER 14, 2010

Image by add1sun via Flickr. Search marketing seems like it changes every minute, and it's hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned that their SEO knowledge is becoming outdated and that their search rankings will be the next thing to drop.

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Search Marketing Google SEO Tagging 104

Biznology

OCTOBER 11, 2010

Image by yipit via Flickr. You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to persuade potential customers that you are the one to try. But what about existing customers? I thought there was no connection between reviews and customer retention until a friend of mine related a story that stopped me in my tracks.

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Tagging Social Media Search Marketing Organization 93