B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Or should it stay strictly hands off, neither aiding nor impeding social media activities?

Social Media 139

Social Media Wiki Media Rules 139

B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are c

Peer-to-peer 122

Peer-to-peer Media Public Relations Social Media 122

B2B Memes

NOVEMBER 21, 2011

Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous. Though he disputes the movie’s thesis that no one with Shakespeare’s lower middle class roots could have written such great masterpieces, that wasn’t his aim in writing.

Aggregators 122

Aggregators Social Media Copyright Media 122

B2B Memes

NOVEMBER 20, 2011

MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in.

Personalization 116

Personalization Media Web 2.0 Aggregators 116

B2B Memes

NOVEMBER 25, 2011

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. The same dynamic similarly changes the journalist’s relation to his or her employer. Journalists no longer need a traditional publisher in order to talk with readers. Formerly, most journalists were, to readers, little more than a name on a page.

Personalization 112

Personalization Media Social Networks Social Media 112

B2B Memes

NOVEMBER 24, 2011

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging.

Media 112

Media User-Generated Content Social Media Training 112

B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. If all goes well, it will be available next month. Stay tuned. Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old.

Media 112

Media Transparency Differentiation Social Media 112