B2B Memes
JULY 5, 2012
If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist. Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press.
B2B Memes
JULY 4, 2012
Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them.
B2B Memes
JULY 3, 2012
In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. But what interests me is the four-part test they use to assess companies.
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