Sat.Apr 21, 2012 - Fri.Apr 27, 2012

B2B Marketing Traction

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3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona.

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B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. 2. Engage with other bloggers by commenting on their blogs and other social media. 3. Advertise the blog in your email signature line, newsletters, and other marketing collateral. 4.

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Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion.