B2B Marketing Traction

MARCH 12, 2010

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 149

Inbound Marketing Marketing Budget B2B Marketing Product 149

B2B Marketing Traction

MARCH 7, 2010

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum? Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work.

Consulting 102

Consulting Planning Marketing Proposals Conference 102

B2B Marketing Traction

MARCH 10, 2010

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 7, 2010

Consulting 102

Consulting Marketing 102