B2B Marketing Traction

MARCH 26, 2010

Tweet. People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. You may have met them face-to-face, talked on the phone, and exchanged email. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

Trust Marketing 102

Trust Marketing Twitter Buying Cycle Paid Search Agency 102

B2B Marketing Traction

MARCH 19, 2010

Tweet. As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend. On Fridays people have their mind on the weekend and didn’t have as much time to read email.

Email Marketing 109

Email Marketing B2B Marketing Campaigns B2B 109

B2B Marketing Traction

MARCH 12, 2010

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 149

Inbound Marketing Marketing Budget B2B Marketing Product 149

B2B Marketing Traction

MARCH 10, 2010

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 7, 2010

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum? Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work.

Consulting 102

Consulting Planning Marketing Proposals Conference 102

B2B Marketing Traction

MARCH 1, 2010

Tweet. I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.

Planning 102

Planning Urgency Marketing Television marketing Conference 102