Anything Goes Marketing

SEPTEMBER 29, 2007

If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 25, 2007

I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Really? I don't think you knew that! It's pretty obvious that we all hate filling out a form.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100