The Forward Observer

MAY 10, 2024

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.

Account Based Marketing 140

Account Based Marketing ABM Effectiveness B2B Thought Leadership 140

SmartBug Media

MAY 10, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Enterprise Management 59

Enterprise Management Paid Search Agency Marketing Management Digital Transformation 59

Martech

MAY 10, 2024

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that u

Marketing AI 58

Marketing AI Paid Search Agency 58

SmartBug Media

MAY 10, 2024

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Management Paid Search Agency Digital Transformation 59

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

MAY 10, 2024

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.

ROI 54

ROI Paid Search Agency Spending Studies 54

Valasys

MAY 10, 2024

The latest offering from Apple has become known as the M4 chip. This Apple’s M4 chip is sure to give not only the newest iPads a boost in performance, but all of its devices as well. This move is a leap forward, introducing custom-designed chips from Apple’s side. For the first time, these custom-designed chips are being used for the iPad platform.

Lead Ranking 40

Lead Ranking 40

Seismic

MAY 10, 2024

Imagine your sales team repeatedly missing their goals. Despite everyone’s dedication and best effort, your targets remain just out of reach. With each shortfall, frustration mounts, and morale dips. Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. A superior sales training tool can: Streamline the learning process Scale to meet your team’s needs while providing measurable results Align perfectly

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 40

Huptech Web

MAY 10, 2024

Let us guess—are you a new Shopify merchant? Or someone looking for information on what metrics to track on Shopify? You’ve come to the right place. In this article, we’ll provide you with 8 metrics you should track for your e-commerce store. Before that, get to know where you can find a dashboard to see how well your store is performing and if there are any changes over time.

Budget Programs 52

Budget Programs Top of Funnel Marketing Analytics Tools Work Management 52

Martech

MAY 10, 2024

Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.

Lead Ranking 55

Lead Ranking Marketing Analytics Tools Ideal Customer Profiles Budget Programs 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. It’s about influencing opinions, setting trends, and becoming a trusted source in your industry. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Thought Leadership 78

Thought Leadership B2B Thought Leadership Work Management Allocation 78