Sat.May 11, 2024 - Fri.May 17, 2024

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How to Craft an Effective Local SEO Content Strategy

Contently

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

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10 Effective Lead Generation Strategies (+ Best Practices!)

Visitor Queue

68% of companies admit to struggling with their lead generation strategies. If you can relate, you’re not alone. However, we all know it’s not that easy to generate leads. Let alone qualified leads that have an interest in what you have to offer. In this guide, we are going to go through 10 of the […] The post 10 Effective Lead Generation Strategies (+ Best Practices!

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Personalized Content Strategies: Gaining the Competitive Edge

ClearVoice

Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization.

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[Research Round-Up] The Latest From NetLine On B2B Content Consumption

B2B Marketing Directions

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) Source: NetLine Corporation Virtually all B2B companies are now using content marketing in several forms, and therefore understanding how business professionals consume content is now critical to marketing success.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Components successful companies have in their social media governance plans

Oktopost

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems.

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