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Demandbase helps B2B Marketers channel their inner control freak

DemandBase

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

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Amplifying Our Voices: Ready for More Women In Sales? Let’s Do This.

DemandBase

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. Why does it matter? And they only represent 5.6

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On the right path?

PathFactory

Indeed, it’s the foundation for best-in-class Demand Generation & ABM (the boundaries of which are increasingly blurred /irrelevant)*. All hail enterprise-wide content centres of excellence and content engineers! the sales enablement platforms (Seismic, Highspot, BigTinCan, etc.),

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60 SDR Leaders and SDRs to Learn From in 2023

Engagio

That’s why you MUST follow the salespeople below (like, immediately!). Amanda Wilde Director of Business Development, Alida Why you should follow Amanda: Amanda is an empathetic, data-driven, and people-obsessed leader who prioritizes coaching and enablement for her team of BDRs. As an SDR at both Seamless.ai

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Highlights from OpsStars 2022

LeanData

In his keynote address to kick off OpsStars, LeanData CEO Evan Liang provided a glance into the transformative growth potential of modern revenue orchestration, a new model offering a more holistic and unified go-to-market approach for B2B enterprises looking to better match customers’ new buying journeys. Peeking Ahead to What’s Next.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

This is why you need technical talent — marketing technologists — as a native part of the marketing team. The Martech Class of 2010 — where are they now? A number got rolled up by the large enterprise companies seeking to build their suites/clouds. were consolidated. (If Was this Martechaggedon? over the past 8 years.

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How to Choose the Right Content Marketing Software

Convince & Convert

You could also mix in content recommendation engines like BrightInfo and personalization software like Optimizely that enhance or improve those experiences, or data enrichment software like DemandBase or ReachForce to fill in the information gaps on your leads. Why Content Marketing Platforms Matter.