The Point

NOVEMBER 9, 2010

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Tags: B2B Marketing Branding E-mail Event Promotion Webinar Invitations Webinars email design email marketing Adobe email campaign. Introduce the call to action earlier.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? So why don’t more B2B companies use video? Most savvy marketers would say no.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

OCTOBER 14, 2010

Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. in order to track the effectiveness of different promotional vehicles.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100