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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Don’t sell. Don’t interrupt.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

And search engines love social media, which helps expose that rant to anyone searching for the company's name. GuyKawasaki.com ) or redirect it to a suitable page, such as the Management Team page on your corporate site. While you're at it, spend the $95 to own your personal LookupPage.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Discussion Forums These are a place to showcase your expertise in a non-promotional way.