WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Especially for many technical decision-makers, an early question about a product is "what are the specs?"

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

DECEMBER 12, 2012

Great insights for copywriters about how readers view and respond to any type of marketing content. These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. The Content Rules by Ann Handley & CC Chapman.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

Great insights for copywriters about how readers view and respond to any type of marketing content. These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. The Content Rules by Ann Handley & CC Chapman.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

MAY 4, 2011

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. When you need to find a resource, just click on the appropriate tag in the box to the left of the connection list display.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. When you need to find a resource, just click on the appropriate tag in the box to the left of the connection list display.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

OCTOBER 1, 2009

To Albee's list, I would add the following buying concerns that are of specific interest to technology marketers: A broad view of potential solutions that includes nontechnical ways of obtaining the desired results. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology.

Copywriting 120

Copywriting Paper Case Study Case Studies 120