Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. About Eric Wittlake.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Share your view in the comments below or with me on Twitter (@wittlake). Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 This is one reason companies should practice Organic Social Media Your Turn If you could accurately value your social media audience, how would you use that value to improve your social media marketing?

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Share your perspective in comments below or with me on Twitter ( @wittlake ).

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

According to Wikipedia, Ford has 164,000 employees. Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture.

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Add your perspective in the comments below or share it with me on Twitter ( @wittlake )! Consider J.

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Your Content Marketing Must Become Convenient

Digital B2B Marketing

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Share your reaction in the comments below or with me on Twitter ( @wittlake ). Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.