DemandBase

JUNE 16, 2020

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. This combination will be a game changer for both customers and the market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Vendors of technology are competing not only with each other for new spending, but with the entrenched operating costs of the status quo.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

JULY 5, 2023

Dive Deeper: The Complete Guide to Getting Started with Website Personalization Data-Driven Insights for Sales and Marketing CDPs help sales and marketing teams with valuable insights derived from customer data. Look for vendors who actively monitor regulatory updates and proactively incorporate necessary changes into their software.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Software 52

The ROI Guy

FEBRUARY 4, 2009

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Engagio

JUNE 16, 2020

Since then, we’ve grown to support over 200+ customers – including Anaplan, Atlassian, Coupa, Cognizant, New Relic, Snowflake, Trend Micro, and Vonage – with their account-based engagement efforts. We didn’t include 3 rd party data from outside sources, so customers always had to work with additional vendors for data and intent.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

The ROI Guy

SEPTEMBER 4, 2007

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Power, cooling and data center space issues are gorwing. Today, constructing a new data center costs an estimated $400 to $1,000 per sq ft. 1,2} For powering and cooling a server, IDC estimates $0.50 by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

ClickZ

MARCH 27, 2020

We help our clients with account identification, selection and prioritization through sophisticated levels of intent via a delivery layer that provides account-based advertising, website personalization, and insights to the sales team. I’ll give you an example from some work we did with Adobe on website personalization.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

6sense

MARCH 29, 2016

To understand this revolution in marketing, it’s important to look at the trends driving adoption and implementation of automated, predictive account-based marketing. By engaging with content across vendor properties, B2B publisher sites and product review forums, buyers leave a rich data trail of their activity.

Account Based Marketing 48

Account Based Marketing Marketing Automation Services Marketing Automation Demand Generation 48

The ABM Agency

MARCH 28, 2023

Automation solutions are particularly useful in creating personalized experiences at scale by automating activities such as email outreach, lead scoring, data enrichment, content syndication, website personalization and more. It’s imperative to track the effects of your actions and modify them if necessary.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Terminus

DECEMBER 9, 2020

With that said, we’re still seeing some variation on the trend curve. Over the past decade, B2B buyers have enthusiastically embraced the internet to research technologies, find solutions to their key business pains, and evaluate vendors, often before ever visiting a company website or talking with a salesperson.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

The ROI Guy

DECEMBER 14, 2005

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Vendor ROI: Can it be trusted? Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

The ROI Guy

SEPTEMBER 10, 2010

Infrastructure vs. Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Email personalization. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

The ROI Guy

SEPTEMBER 16, 2010

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40