Training Related Topics 
Marketing Interactions
FEBRUARY 17, 2020
This is when train the trainer programs come into play, microlearning courses for quick wins, sharing user triumphs to encourage change, and more. Driving adoption – content and programs that help all involved get with the new program.
Marketing Interactions
SEPTEMBER 9, 2021
If your buyer identifies people, then perhaps they look for training or coaching. Or a combination? If your buyer identifies process, then it may be a workflow issue that needs to be redesigned.
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Marketing Interactions
OCTOBER 5, 2022
It may be that your “how-to” demo is a “generic” version with a CTA to reach out to their customer success manager for specific guidance and training. This doesn’t mean your customer has to expose their internal processes as all companies are different.
Marketing Interactions
JULY 25, 2019
HR cares about user adoption and how much training it may take to get folks on board and what happens if everyone doesn’t adopt the solution. Product needs regional teams to work better together to get products to market faster.
Marketing Interactions
APRIL 14, 2019
Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. Have you ever landed on a vendor website and not known where to look for the information you were after? Nothing seems relevant to you.
Marketing Interactions
MARCH 8, 2017
The VP of HR is concerned about the quality of training, how much it will cost and the likelihood of user adoption and how long it will take to get 5,000 employees onboarded and proficient.
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