Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.

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Square 2 Marketing

APRIL 30, 2024

A ton of digital marketing agencies call themselves growth agencies, revenue growth agencies or revenue agencies. But the reality is they’re just digital marketing shops in revenue growth clothing. Don’t be fooled. Know specifically what you should be looking for if you’re considering hiring a company to help your business grow revenue. After more than 20 years of working with companies struggling to grow, I’ve uncovered the four areas that any revenue growth agency needs to address, and I’m sha

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Content Marketing Institute

APRIL 30, 2024

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

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Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning preferences shape industries, making it imperative to engage them effectively. This necessitates a strategic approach that transcends traditional marketing tactics.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lead Forensics

APRIL 30, 2024

Startups fail when they neglect to focus on the end user of their product. Established companies falter when they ignore the changing behavior of customers. What both groups have in common is a lack of understanding about who they are dealing with. As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information.

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Bannersnack

APRIL 30, 2024

10 minutes read Almost every great tech company is using banner advertising to get to the right users with relevant information. This is why I want to show you 27 of the best banner ad examples I saw in my research. There are more and more tech companies that try to create a better experience for the web presence, but they also use the internet to help people like me and you find a solution to our problem.

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Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.

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Huptech Web

APRIL 30, 2024

Here is the simple fact all e-commerce businesses need to know! Retaining a customer costs less than convincing a consumer to switch to your brand. So what’s the plan? How can you make your product unique to your customer? You ASK them what they want. Make them FEEL special. Do it the customer’s way, and you will not only have a fantastic business, but you’re irreplaceable.

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Seismic

APRIL 30, 2024

From Baby Boomers to Gen Z, every generation has a defining characteristic. Boomers are viewed as hard-working and self-assured. Gen Z is seen as socially aware and socially conscious. Generation Enablement — a moniker we’ve given to workplace change agents — is defined less by age and more by a commitment to making an impact on go-to-market strategies, behaviors, and results.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BDB

APRIL 30, 2024

The B2B food and nutrition trade media has the potential to aid brands to stand out by helping them foster relationships in the industry, become a thought leader in the space and ultimately, attract customer attention. But is it really worth targeting? How many people really want to read about which plant-based lactase enzymes speed up efficiencies?

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Outgrow

APRIL 30, 2024

Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jan-Christoph Oetjen for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jan-Christoph and here’s what we discussed about – 1.

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