19 Things We Can Learn From Numerous Heatmap Tests
Online Marketing Institute
JANUARY 3, 2013
Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors.
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