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Role of artificial intelligence in marketing

Sprout Social

The only constant in life is change. AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. How is artificial intelligence used in marketing?

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Brexit 2020: What Are Marketers Doing to Prepare?

Martech Advisor

Learn More: Evaluating Brexit: What MarTech Companies Need to be Prepared for Following the Referendum. Brexit 2020 is now a reality with Prime Minister Boris Johnson’s resounding win in the December 2019 election. But, have we, as marketers, covered all our bases and are ready to face the outcomes? Will it be a no-deal Brexit?

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Holiday email opt-outs: Right intentions, wrong response?

Martech

These emails aren’t just gift guides and date reminders. Or does it end up doing what you tried not to do? Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails. Father’s Day is on its way, being celebrated on June 18 in both the U.K.

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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how do you create such a site? But how do you create such a site? The first you will have to find in your firm. Who Is This For?

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win. Before the pandemic, there was a steady interest in online shopping and it quickly rose during the pandemic. “PPC is dying.”. in 2021 ( IMF ).

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Moz

Any data that supports the strong continuance of these businesses is well worth sharing. I was not physically located in any of the cities where I searched, which should exclude the influence of user-to-business proximity. Keywords in business title. Methodology. The GMB characteristics of top-ranked grocery stores.